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Innovative Leadership
We work with owners, investors, operators and their teams across all hotel types to develop and implement profit building solutions that address the challenges facing the industry today. We work with our client’s team to coach them through how to implement our recommended strategies. When it comes to brand issues, we help owners structure solutions that are presented in a way that is acceptable to both parties, always with a focus on innovative operational excellence, memorable guest experiences, and sustainable financial results.
Sales and Marketing
DAJEMARR works with its clients to develop a mutually agreed upon commercial strategy that drives total hotel revenue, cultivates the appropriate sales segments (transient, group and catering) and implements measurable pricing strategies that yield the highest profit for the hotel. This paired with a digital marketing plan that balances both paid and earned channels, drives topline revenue when you need the business and helps the hotel gain market share.
Brand Experience
Clients turn to DAJEMARR to improve their operating results while also enhancing memorable guest and team member experiences. It starts with a great story for your property. We tie this back to key features of the hotel such as design, culinary, signature rituals, the neighborhood, or the property’s history. We work together with you to create a plan that generates excitement around the experience guests are willing to pay for, and team members are proud to uphold.
DAJEMARR provides advisory services to the hospitality industry. We work with senior executives and their teams to develop and implement profit building solutions that address the challenges facing the industry today. Primary focus areas include driving topline revenue, balancing owner expectations with operational excellence and brand/guest experience guidelines, and innovative leadership in a post COVID 19 world.
The company is led by Dave and Jen Marr. Dave manages the hospitality business. Jen, in addition to providing advisory services, is also CEO and Founder of Inspiring Comfort LLC.
Dave has previously served as Senior Vice President and Global Head for Hilton’s Full Service Brands category. In this role, he was responsible for the strategic direction and growth of Hilton’s full service brands. He also oversaw full service brand operations and standards, and provided global product development and brand definition in areas including Food & Beverage, Innovation and Wellness.
He has an extensive background in leading brand development strategy and positioning, sales, marketing and owner services in the hospitality industry. He has also worked for Marriott and Starwood Hotels & Resorts in various sales, marketing and brand leadership roles, including Global Brand Leader for Sheraton and Tribute Portfolio.
With more than 30 years of experience in the industry, he has a proven track record of success, generating strong growth for world class hotels and major hospitality brands, and launching successful, large-scale brands.
